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A neighborhood grows in East Winter Garden

Updated: Jan 27, 2021

Long neglected, the city’s historically Black community is slowly coming back — one house at a time

One of three houses on Green Oaks Row, built by Habitat for Humanity in East Winter Garden
The American Dream: Ursula Hunter and her children, Torriah and Torrance, at their home on Green Oaks Row. Photo: Paul Morrison/VoxPopuli

Ursula Hunter is showing me her kitchen.

There's an oven and stovetop and counters, cabinets and a refrigerator that's decorated with pictures of her kids, Torrance, Jr., 9, and Torriah, 8. She walks back and forth to demonstrate she actually has room to move around while she cooks.

That is a big deal. The last place the family lived, there was “just a stove and the sink was right next to it,” says the 33-year-old cafeteria worker. Some days, the sink didn’t even work, and Hunter had to wash dishes in the bathroom.

The bathroom. Well … the bathroom was its own special kind of nightmare.

Torrance Rhodes, 49, Hunter's fiancé, tries to find polite words to explain it to me: “We could literally hear our neighbor flush the toilet, and seconds later, it would start bubbling up in our tub.”

“We were always cleaning the tub with boiling water and bleach,” sighs Hunter. “We always had gallons of bleach around.”

Their apartment was a literal shit-hole. A one-room “shotgun” affair with mold in the walls and sewage in the tub. Hunter and the kids constantly suffered upper respiratory infections. Pleas to their landlord to make repairs were ignored. But still they stayed.

Because Hunter and Rhodes had a plan. They wanted a house of their own. So, they gritted it out. They worked three jobs between them to pay off credit cards and medical bills and rehab Hunter’s credit, which had tanked after a couple of vehicle repossessions. Rhodes detailed cars while Hunter fed students at Ocoee Elementary School, then second-shifted it at an assisted living facility feeding the elderly.

It took five years.

“We had to make that sacrifice. We didn’t give up. We paid off the credit card debt. When we see this now —” We're in the foyer as Rhodes looks around the house, at the kitchen and the dining room and living room as if he still can’t quite believe where he’s standing. “We’re like 'Man, we did it.'"

"IT'S BETTER KARMA" That Hunter and Rhodes were able to buy their home is largely the result of an intriguing marriage between West Orange Habitat for Humanity and the city of Winter Garden. Theirs is one of three new houses, built by Habitat for Humanity, that sits on a block that's charmingly become known as Green Oaks Row. With their sherbet hues and inviting porches — Hunter and Rhode’s home is also blessed with an old-growth shade tree — these houses would not look out of place in upscale Oakland Park.

This block — Tenth Street between Bay and Center Streets — is ground zero for the city’s ambitious 20-year project to revive East Winter Garden’s historic Black neighborhood. The neighborhood was established by Black citrus packers and farmworkers in the early part of the 20th century. Center Street was the heart of it, before civil rights gains eliminated the need for a parallel Black downtown and a wholly segregated neighborhood, before opportunities in bigger cities lured residents away, before the neighborhood began to decline in the '60s.

Today, the overarching mission is to restore the community without gentrifying the area and displacing the people who've lived here all their lives — some families go back generations — for high-end salons and shops, trendy eateries and expensive housing.

Jason King, a principal with the urban design firm Dover, Kohl & Partners in Miami, derides that as the “Soho Effect,” named after the unfortunate transformation of the New York City neighborhood. Artists had claimed Soho in the '60s, living and working in $30-a-month industrial loft space the city had no use for. Yuppies discovered it in the 1980s. Today, Soho is an outdoor mall with chain stores, expensive condos and trendy hotels. Tourists love it.

The city hired King in July 2017, to help make sure that wouldn’t happen to East Winter Garden.

“We call it economic regeneration," King tells me in a phone interview. "We’re trying to help the community return to what it once was.”

Call it the Anti-Soho Effect.

Toward that goal, Winter Garden is spending millions of dollars scooping up properties as they become available to keep them out of the hands of land speculators and developers.

“Who knows what they’d do with it,” says Mike Bollhoefer, Winter Garden’s city manager and the man in charge of turning these bold plans into reality. “Gentrification is easy. But it’s not right. This is a historical community. When we finish this development, the community will look different, but the people will pretty much be the same. In the long term, to redevelop this community without gentrification will make Winter Garden a better, stronger city, more culturally diverse. It’s better for the city. It’s better karma, too.”

One of three houses on Green Oaks Row built by Habitat for Humanity in East Winter Garden
House Beautiful: Winter Garden and Habitat for Humanity show that affordable housing can be charming. Photo: Paul Morrison/VoxPopuli


That’s where West Orange Habitat for Humanity comes in. Another organization in the good karma business, Habitat for Humanity is known for building affordable housing, providing zero-interest loans and requiring their homeowners to actually pitch in to pour foundations, hammer nails and otherwise help construct the homes they’ll live in. As Habitat for Humanity was planning out Green Oaks Row, the city nudged them to include architectural design elements to bring them in line with the city’s vision for East Winter Garden. Things like dormers, porches, peaked roofs and tucking the garages in the back to give the homes more of a Mayberry, R.F.D. feel.

“These houses have personality,” says Bollhoefer. “It’s not just to build a house, but to build a house people can be proud of. When you have a better-looking house, people are more likely to take care of it, to take pride in it. It’s part of building a community people are proud of.”

You can see the logic. The effects of homeownership ripple out to every segment of life. Studies show that homeowners are more connected to their communities, more likely to volunteer and more likely to vote in local elections. Homeowners self-report that they feel healthier and happier. They're also more engaged as parents and have kids who do better in school and have lower rates of teen pregnancy. If homeownership also erased fine lines, realtors could market it as a super serum.

But no sooner were the houses built then there was blowback in the community that only one of the three Green Oaks Row homes went to a family from East Winter Garden.

Pastor Anthony Hodge, founder of Finding the Lost Sheep Ministry and director of the Impact Center on Klondike Street, is pretty steamed. “When they built the first three houses on Tenth Street, they said those houses were for East Winter Garden residents only,” he says, frustrated. “My wife and I usually do the dedications for the houses, and the first two occupants, I’m like these are not residents of East Winter Garden.”

“Habitat got beat up pretty badly over that,” says Bollhoefer ruefully. “I told Habitat, we can’t have that happen. That’s where we had to line up our missions. Their mission is to put people in houses. Our goal is to make sure we’re building houses for the people who already live in the community. Now we are only doing land swaps with them when they give the overwhelming majority of homes — I want 100 percent, but it gets tricky with federal laws — to the people who already live in the community.”

The city hit on an artful workaround for the Fair Housing Act, meant to protect against housing discrimination, which would preserve the subsidized housing for East Winter Garden residents. Bollhoefer says they’re doing outreach in the community and working with outside organizations to "prequalify" East Winter Garden residents, ensuring they're ready with their down payments and income verification. “When the properties come up, they’re first in line to get those houses.”


Listen to Bollhoefer talk for a while, watch his hands fly over the giant smart board in the City Hall conference room as he pulls up a map of the East Winter Garden redevelopment zone, zooming in on properties, excitedly explaining which buildings the city plans to refurbish, where new homes will be built and new businesses are envisioned, you begin to believe that East Winter Garden will eventually come to resemble something like the plan Dover, Kohl submitted in 2017.


"If you wanted to gentrify the community, you could build it real fast. It takes more time to build when you don’t want to gentrify a community because you don’t have builders who are going to make the profit that they want to make." — Winter Garden City Manager Mike Bollhoefer


That July, King, the urban designer, and his team — which included a transportation expert, an economist, an architect and a landscape architect — set up in a corner at the Maxey Community Center on Klondike. Over five days they ran interactive meetings with community leaders, business owners and residents. They asked kids to draw their designs for the neighborhood. They met residents anywhere they could find them. “I walked every street,” King recalls. “I sat on a lot of porches.” Everywhere, they asked, What do you want for your community?

King heard things like affordable homes to buy or rent; stores/restaurants with healthy food; community businesses; all-age recreation activities; and neighborhood basics like sidewalks, street lighting and trees. Essentially the same things every community needs.

“I do 12 of these charettes a year, and that was one of our best turnouts. We talked to 400 people,” King recalls. “A charette is an on-site, multi-day interactive design workshop in which everyone’s invited. You create the plan for the community, with the community, right there in the community. You start not knowing much at all, and by the end of the five days, you create a plan. Then you ask people what they think. Seventy-five percent said Yes/Probably Yes that the ideas were on the right track. No one said No, which is a pretty good response.”


But in the neighborhood, discernible change has been slow — and that was before Covid-19 brought life to a standstill. Of course, it doesn’t help that folks in East Winter Garden have watched the transformation on Plant Street as well as the explosive development in southwest Winter Garden ... and wondered when it was going to be their turn.

“They went all the way out with that side of town. They forgot about this side,” says Shenika Rhodes, 46, an independent caretaker for special needs children. She grew up in East Winter Garden. When she was looking for a house, she wanted to buy there to be close to family. But she couldn’t find anything but fixer-uppers. With a 3-year-old and another baby on the way, that wasn’t going to be practical. She ended up buying in western Winter Garden.

“I was excited when I saw the pictures, how they were going to rebuild East Winter Garden with sidewalks, shops and beautiful homes," she says. "I was like Wow! This is going to be great! But nothing happened. It wasn’t surprising.”

Gary Haskell wants to see a supermarket and drugstore in the area.

“Meetings are meetings. A lot of input. A lot conversation. But as you can see, little results,” says Gary Haskell, 61. Haskell is sitting with friends on the back patio of his uncle’s house, looking out across an empty lot the city owns. Haskell grew up in the area, but now lives in Ocoee where he runs a medical transportation service with his wife. His attitude is that houses are fine, but the neighborhood lacks the amenities that makes a neighborhood livable.

“This is a food desert! Put a grocery store down here!” he grouses. "People have to go to Publix on Colonial or on Dillard there’s a Key Food. But look how far they have to go. And if they don’t have a car, they can’t get there. If you’re going to put houses down here, put something here where the people in those houses don’t have to drive uptown to get a tomato.”


It also doesn’t help that Heritage on Plant, a stone’s throw across Ninth Street, next to the Winter Garden Library, began construction in 2018 and by 2019, had 43 completed townhouses and single-family homes, ranging from $340,000 to $680,000. This month Habitat for Humanity cleared a lot on Center Street in order to start construction on four houses, bringing its total in East Winter Garden to 10.

“I was not thrilled when I saw [Heritage on Plant] go up because it’s near the neighborhood I’m trying to revitalize,” admits City Commissioner Mark Maciel, who represents District 3, which includes East Winter Garden. “It’s frustrating for me, too. I’m of the mindset that it’s just not happening fast enough. It’s not like things haven’t been done. We’ve built parks, a pool. There’s a lot of money that’s gone into the community for years. But it’s just never as fast as everybody wants it. It’s certainly not as fast as I would like it. "

When I ask Bollhoefer about the relative speed with which the Heritage on Plant homes came together compared to those in East Winter Garden, he has a ready answer: Money.

“If you wanted to gentrify the community, you could build it real fast,” Bollhoefer says. “It takes more time to build when you don’t want to gentrify a community because you don’t have builders who are going to make the profit that they want to make. [Heritage on Plant] was 100 percent profit-driven. And those are expensive houses. No one in East Winter Garden would be able to afford to buy those. That’s the difference.

“We keep the houses in East Winter Garden affordable by donating the land, waiving all the fees, building some houses a little bit smaller, whatever we can do to make them look good, but keep them affordable. It’s a challenge. You’re not going to find people from the private sector willing to go in there and do this stuff for free. That’s why we work with Habitat for Humanity.”

“Compared to other countries, we do not have the resources to build affordable public subsidized housing that we should in this country,” says King. “In other countries building affordable housing is a lucrative venture. One can make a good living and have a profitable company doing it. In this country, God, it is so difficult.”

Habitat for Humanity's sixth house in East Winter Garden nears completion. Photo: Paul Morrison/VoxPopuli
Dark cabinets and faux granite add budget luxury.


The fact that anyone is even talking about an East Winter Garden renaissance right now let alone pumping millions of dollars into the community is because of a 1969 Florida law called the Community Redevelopment Act. This allows local governments to use specific tax dollars to rehab blighted areas.

When a Community Redevelopment Area (CRA) is identified, the area's property values are established as a baseline. As property values increase, the tax revenue above the baseline are used to fund revitalization projects within the CRA.

Despite the grumbling in East Winter Garden about being left behind while downtown Winter Garden got the facelift, Bollhoefer defends starting there as the smart business move. “The first place you want to work is where you’re going to get the biggest bang for your buck," he explains. "When we redeveloped the downtown, our property values skyrocketed. That puts all the money back into the CRA. Now those revenues are available to go to other parts of town. The downtown drives everything else. It provides the funding for everything else.”

King agrees. “It helped the health clinic Shepherd’s Hope. It’s keeping the community garden available and the farmers market pavilion. It pays for programs at the Maxey. It helps pay for the Habitat for Humanity houses. There are new traffic lights, new bike lanes. Well before Dover, Kohl started working here, the CRA was working in the area.”

The current CRA sunsets in 2023, but the city is appealing to Orange County to extend the CRA until 2033. “Part of our deal on the approval is we’re going to guarantee that at least 75 percent of all CRA funds over that 10 years will go into East Winter Garden. That’s going to be written down in that agreement,” says Bollhoefer. “If we can’t get the money, we’ll have to be more creative and it will take longer. But if we get the money, I feel very good that we’ll be able to do it faster.”


The pace is picking up. Habitat for Humanity is preparing to break ground on a group of two cottages and two garden homes on Center and Eleventh Streets called Criswell Court, after William Criswell, a prominent Winter Garden philanthropist. (A ceremonial ground-breaking took place in November, but the actual construction preparation began earlier this month.)

Pastor Hodge: "We don't want our history eradicated."

But with its name choice, Habitat once again landed squarely in the community’s crosshairs. It angers Pastor Hodge to see structures in the community named after people with no connection to the community. While the housing is appreciated, he views the naming as an attempt to erase East Winter Garden’s own rich culture.

“How is it that you’re naming things after people we’re not even aware of?” he demands. “Nobody in the community knows Criswell. Who is he? But if you were to say King Court or Hope Court, those were businessmen in our community. We’re trying to keep that history. We don’t want our history to be eradicated. We’ve got people who’ve been pillars in the community. But they’re naming that after someone who we have no idea who he is.”

I emailed Habitat for Humanity’s executive director Marilyn Hattaway for comment. She responded: “We’re excited about the work that we’re doing in the West Orange community and encouraged by our city, along with companies, churches, foundations, corporations and individuals who step forward every day to give and volunteer to support our work.”

Bollhoefer is staying out of it. “I choose my battles,” he says. “There will be plenty of opportunity to name things.”

Jack Luckett is using PPP loans to transform his store. Photo: Paul Morrison/VoxPopuli

Meanwhile, plans continue to remake the intersection of Tenth and Center Streets into a commercial and residential gem. Jack Luckett, who inherited JJ’s Grocery from his father, applied for a Paycheck Protection Program loan, offered through the Small Business Administration to help businesses stay afloat during the pandemic. He's using the PPP loan and other grant money to turn his convenience store into a genuine grocery store.

“We’re going to be a smaller version of a Bravo Supermarket so people who don’t have a car can come here to get stuff,” Luckett says. “I have to clean it out and get it refrigerated. We’re working with a couple of vendors. By mid-June, it should be ready to go.”

There’s also talk of renovating another store down the block; attracting a restaurant with outdoor seating; building a laundromat. Commissioner Maciel even envisions starting an incubator for Black entrepreneurs to nurture Black-owned businesses.

“This used to be the commercial center of East Winter Garden, and overwhelmingly when we did those meetings with Dover, Kohl, the community wanted us to make it a commercial center again,” says Bollhoefer. “So we’re going to turn it back into a small business district.”


The last piece of the puzzle is keeping the area safe. Adorable houses notwithstanding, the intersection of Tenth and Center has a reputation for being a pretty rough place. I’d heard stories about drugs, prostitution, break-ins, gang shootings. Earlier this month, two teen boys were shot in the wee hours of the morning a few blocks away. Fortunately they survived.

Still, it's hardly the stuff of glossy marketing brochures.

The thing is, that doesn’t really gibe with what I experienced for the most part in the neighborhood: folks drinking beers, listening to music. Down the block at JJs Grocery, a half-dozen guys in their 60s, shooting the breeze. Kids on ATVs and pit bikes. A relatively low-key scene.

That was King's experience, too. “I didn’t see all the terrible stuff that I see all the time where I live in Miami,” he told me. “What’s interesting is I saw a lot of people drop off old people, almost like an adult day care. And they would hang out for like six hours. There was very little alcohol being drunk. It was almost obligatory to have bottles, but in three days of hanging out there, I didn’t see much public drunkenness. I just saw people hanging out. It’s not much different than what happens over on Plant Street. But we’re talking about beers for 75 cents, instead of beers for 8 bucks.”

I called Winter Garden Police Chief Steve Graham who has a wide angle view on the situation, and I asked him if the intersection was really a high-crime area.

“I don’t believe crime is out of control there,” he tells me. “There’s maybe some quality of life issues that maybe the revitalization will address.”

And drugs? I tell him I’ve heard that Tenth and Center is the place to score whatever drugs you could possibly want.


"I don't believe crime is out of control there." — Winter Garden Police Chief Steve Graham


“There are people who say you can go there, but we haven’t seen major activity there lately that I’m aware of.” Chief Graham’s voice is quiet, level, like he’s answered this question a thousand times and has gotten bored with it.

Winter Garden Police has at least one patrol car, sometimes two, driving through the neighborhood at night. Though mostly what officers do at Tenth and Center is chaperone the block parties that can spontaneously spring up with a tweet — sometimes bringing 50 to 100 people to the area. They manage the crowd and make sure that the music isn't ear-splittingly loud, the roads stay clear and that no one's parked illegally or wandering around with an open container.

“We don’t get a tremendous call for services at that location," says Chief Graham. "The majority of issues at Tenth and Center are minor violations."

I'm mildly amused that in terms of violence, the corner with the worst reputation in Winter Garden is actually about as dangerous as a college kegger. (That these could be Covid-19 spreader situations is another story for another day.)

It strikes me that perhaps one reason the area around the big shade tree at Tenth and Center, and to a lesser extent in front of JJs Grocery, has become a de facto gathering place is because there is no place within walking distance in East Winter Garden for any free-form adult socializing. There is no Crooked Can. No Pilars Martini Bar. There's not even a corner pizza joint where you could get a pitcher of beer and a pie and debate the Super Bowl matchup between the Bucs and the Chiefs. The closest thing is a couple of convenience stores with some random tables and chairs. Humans are social creatures. It is our nature to gather.

"This is the safest place," Tervel Jackson, 37, a local tattoo artist, tells me one afternoon when I'm hanging out at JJs Grocery, chatting with the regulars. "If something happened, someone will see something, and the police are always here."


Even so, it’s just a matter of time before the parties are over for good. The city has big plans for the tiny house just off the corner as well as its tiny next door neighbor. More accurately, the city has plans for the land beneath those houses.

The fate of these houses is the subject of persistent rumor. When people hear that I’m writing about the community, everyone wants to make sure I hear the story about how the city is pushing out an elderly couple named Thames to take their land for redevelopment.

Attempts to reach the Thames couple through their lawyer by press time were unsuccessful. But Bollhoefer says the rumors are untrue. Well, the city is taking the land as part of the plan to redevelop the corner. That much is true. But Bollhoefer is working on a deal with the couple to move them into much nicer digs as compensation.

“Their property has all sorts of code enforcement problems, so I’m trying to find identical properties with two houses to purchase for them,” Bollhoefer explains. “Then the city will trade that property for their property and we’ll move them. They’re going to come out ahead.”

In early January, this was an overgrown lot. Now it's cleared for construction of the four houses of Criswell Court.


We are all going to be privileged to watch the rebirth of East Winter Garden as Bollhoefer, Commissioner Maciel and the folks at Habitat for Humanity act as midwives. And as with any baby, growth is hard to see in the moment while we're experiencing it. It's when we look back at pictures, that we notice a sidewalk running the length of Ninth Street that wasn’t there before 2020. Or new street paving or a traffic light at Hennis Road and another light at W. Crown Point Road that make us suddenly wonder, Huh...When did that happen?

"It's going to take 20 years overall. But you'll see significant change over the next two to three years," Bollhoefer promises.

And by that point, like a toddler, East Winter Garden should be off and running.

Norine Dworkin is VoxPopuli's founding editor. Reach her at

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